Shoots, stories, and creative work we’ve produced with clients. Some campaign-led, some experimental but all made with purpose.
OVER OVER
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Chasing Silence Lookbook
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2025
OVER OVER approached us to produce a lookbook for their SS26 collection, Chasing Silence. The creative direction needed to reflect the brand’s ongoing focus on repetition, rhythm and the quieter side of performance. Rather than shoot for energy or speed, we built the visuals around stillness—placing the collection in modern interiors, using hard, low-set lighting to introduce a subtle surreal tone. The aim was to reframe technical running gear in a way that felt composed, intentional and slightly off-centre, aligning with the brand’s fusion of functionality and contemporary culture.
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OVER OVER
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Chasing Silence Lookbook
,
2025
OVER OVER approached us to produce a lookbook for their SS26 collection, Chasing Silence. The creative direction needed to reflect the brand’s ongoing focus on repetition, rhythm and the quieter side of performance. Rather than shoot for energy or speed, we built the visuals around stillness—placing the collection in modern interiors, using hard, low-set lighting to introduce a subtle surreal tone. The aim was to reframe technical running gear in a way that felt composed, intentional and slightly off-centre, aligning with the brand’s fusion of functionality and contemporary culture.
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CO2 YOU
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Campaign
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2025
When CO2 YOU refreshed their identity, we were brought in to shape how that shift was introduced to the audience through content, spanning their rebrand and the launch of their new sparkling water machine. Across two productions, we delivered a focused set of assets: product stills for the new machine, lifestyle setups for social, recipe content for Reels and performance-led video for paid campaigns. Each piece was built with a clear purpose but aligned in a considered, clean and quietly confident tone. Some visuals were sharp and minimal. Others brought softness, pace and a sense of routine. Together, they helped reposition CO2 YOU as a lifestyle brand grounded in design and ease, without losing the utility at the heart of what they do.
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CO2 YOU
,
Campaign
,
2025
When CO2 YOU refreshed their identity, we were brought in to shape how that shift was introduced to the audience through content, spanning their rebrand and the launch of their new sparkling water machine. Across two productions, we delivered a focused set of assets: product stills for the new machine, lifestyle setups for social, recipe content for Reels and performance-led video for paid campaigns. Each piece was built with a clear purpose but aligned in a considered, clean and quietly confident tone. Some visuals were sharp and minimal. Others brought softness, pace and a sense of routine. Together, they helped reposition CO2 YOU as a lifestyle brand grounded in design and ease, without losing the utility at the heart of what they do.
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Healthy Habits
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Launch Campaign
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2025
Healthy Habits approached us to help launch their hero product—mouth tape designed to become part of your rhythm, not a disruption to it. The creative direction focused on calm, softness and the kind of wellness that integrates seamlessly into daily life. We lit each set to feel natural and effortless, pairing muted palettes with quiet compositions. Minimal details were shaped to reflect the brand’s view of wellness as something intentional, gently consistent and deeply personal. The result positions the product not as a trend but as something lived with, folded gently into the everyday.
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Healthy Habits
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Launch Campaign
,
2025
Healthy Habits approached us to help launch their hero product—mouth tape designed to become part of your rhythm, not a disruption to it. The creative direction focused on calm, softness and the kind of wellness that integrates seamlessly into daily life. We lit each set to feel natural and effortless, pairing muted palettes with quiet compositions. Minimal details were shaped to reflect the brand’s view of wellness as something intentional, gently consistent and deeply personal. The result positions the product not as a trend but as something lived with, folded gently into the everyday.
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Candice
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Social Content & Collab Lookbook
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2025
Candice brought us two briefs for their latest season. The first was a short film to accompany a product drop. We filmed inside a corner shop with a subject who felt familiar in the setting but was styled in a way that disrupted it. The result was subtle and slightly surreal, expressing the brand’s fun and unconventional approach to fashion. The second brief was a lookbook for their collaboration with London incense label Cremate. Shot on the street in natural light, the imagery paired graphic pieces with raw, textured environments. Both projects reflect Candice’s ongoing drive to explore new ideas and challenge its own perspective through expressive, visual storytelling.
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Candice
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Social Content & Collab Lookbook
,
2025
Candice brought us two briefs for their latest season. The first was a short film to accompany a product drop. We filmed inside a corner shop with a subject who felt familiar in the setting but was styled in a way that disrupted it. The result was subtle and slightly surreal, expressing the brand’s fun and unconventional approach to fashion. The second brief was a lookbook for their collaboration with London incense label Cremate. Shot on the street in natural light, the imagery paired graphic pieces with raw, textured environments. Both projects reflect Candice’s ongoing drive to explore new ideas and challenge its own perspective through expressive, visual storytelling.
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