Subplot is a notebook for tracking the things we notice, test, or keep thinking about across content, creativity and brand behaviour.

Subplot is a notebook for tracking the things we notice, test, or keep thinking about across content, creativity and brand behaviour.


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What is subplot?

Paloma Wool's Product Pages are Quiet Campaigns

Lick ’Em, Stick ’Em: A LOST FORMAT WORTH STEALING

Why the best content feels unfinished

JJJJound’s CREATIVE RESTRAINT IS A FORMAT


,


,



What is subplot?

Paloma Wool's Product Pages are Quiet Campaigns

Lick ’Em, Stick ’Em: A LOST FORMAT WORTH STEALING

Why the best content feels unfinished

JJJJound’s CREATIVE RESTRAINT IS A FORMAT